WHEW! OVER FOR ANOTHER YEAR

I mean the Roman spectacle we know as the Super Bowl. This is the greatest feat of marketing ever performed; that is, to take a simple-minded game between two gangs and turn it into a National Holiday, with parties, catered delicatessen trays, and billions of dollars in tedious advertising. Where else would morons pay $200 to stand outside the stadium and watch the proceeedings on a television screen? Probbaly they had to tolerate the storm of commercials, too.

Here's a comment that puts this annual orgy into perspective. A sportswriter expressed his sympathy that Fran Tarkenton, the Vikings' great quarterback, had never won a super bowl game. Fran's answer was "So what?"

Did I say the greatest marketing sham ever achieved; taking an inferior product and convincing people that there's someting meritorious about it? Hmm, for a moment I forgot the occupancy of the White House.