SUPERBORE Ho hum, as so often happens, the football invention of television stank. Lately I was ranting to a friend about how a single, ridiculous, unimportant game has been marketed and sold to the gullible - a majority of our populace - as the equivalent of a National Holiday. "Why, it's simply an invention of telesion," I declared. "Just like our Putzident," she replied. We don't degrade the title "President" by bestowing it on B.O., the Neighborhood Organizer.